P4P Marketing

The moving industry can experience an influx of customers during the busy season, which can make it challenging for sales people to manage their calendars effectively. However, with the right strategies, sales people can successfully handle the busy season while maintaining quality service to their customers. Scheduling Tips Here are some scheduling tips that can […]

The moving industry can be very seasonal, with the summer months being the busiest time for most companies. As such, moving companies often hire new staff several months before the busy season to ensure that they are adequately prepared to handle the increased demand for services. However, what can companies do to keep these new […]

Moving can be a challenging and stressful process for many people, and finding new customers can be just as challenging for moving companies. In a competitive market, it’s important to continually generate new sources of customers. In this blog post, we’ll explore some strategies that moving companies can use to generate new sources of customers. […]

The next step is to make a list of potential new marketing channels to experiment with. These may include new or growing paid lead sources like MyMovingReviews or HomeAdvisor, established lead sources you haven’t tried in a while like Moving.com or Equate Media or other performance-based programs like P4P’s Premium Program. In this article, we […]

Have you heard about “video survey” or “virtual survey” in the moving industry but not sure where to start? About 18 months ago, P4P Marketing launched our Virtual In-Home Survey program. With the experience of performing over 10,000 surveys, we’ve learned a few things about how our clients are using this new technology to streamline or grow their moving […]

Now that the summer has passed, household goods volume has slowed across the industry and movers are looking for every advantage to continue to bring in as much business as possible. Whether you use P4P for contact center services, video survey, or to simply get more leads, P4P allows you to select very specific criteria for which moves […]

The last few years we saw movers investing significant amounts of their marketing budgets in better websites, content, and PPC marketing (such as Adwords) to drive traffic to these sites. In 2017, as search is becoming more and more saturated, we saw more movers come back to us to start or restart 3rd party lead […]

Efficient organizations meticulously measure and monitor their marketing metrics, and moving marketers know them off the top of their head. Movers that don’t know these metrics can be wasteful with their spending and miss out on opportunities. At P4P, we work with hundreds of moving companies to help them optimize their marketing channels and streamline […]

P4P is excited to announce a new integration with a growing lead provider, MyMovingReviews.com. This program will take advantage of P4P’s Lead Exchange technology which allows leads to be filtered across over 15 different criteria such as weight, zip code, move date, time of day, etc. The integration allows movers to only purchase leads that fit […]

It has been said that anyone in the moving industry will make money in the Summer and have to survive the Winter, but Spring and Fall is when you find out who knows what they’re doing. Well, the customers who are moving this Fall are starting to reach out to movers! Even though you may […]