Our Foundation

P4P was founded in 2007 by veteran entrepreneurs Nick Paoliello and Jason Smith. After a decade working in internet marketing, we saw that there was an opportunity to provide the type of sales support services that are typically reserved for larger companies, to small to mid-size movers.

We named the company Pay-4-Performance Marketing, demonstrating from the very beginning our commitment to design our entire business around the success of our clients. As we have grown we have added more services, but that commitment to aligning ourselves with the success of our clients remains the foundation of our business.

Now, a decade later, P4P is proud to be the trusted partner of hundreds of full service moving companies, from major Van Lines to single office agencies. Profitable and debt-free, P4P is proud to be the premier partner for the moving industry.

Our Team

Being the sales front-end for over 1000 moving company locations, operating 16 hours per day, 7 days per week isn’t easy. One of the keys to our success is the incredible men and women who power the services P4P provides. Unlike high-cost, high-turnover call centers or offshore operations, P4P staffs a team of remote employees entirely in North America who enjoy the benefits of flexible working hours.

We currently have over 80 team members across North America. From stay-at-home moms and dads to military spouses, our team members find that working the late night or early morning shifts gives them the ability to live multi-faceted lives. With a turnover rate 60% lower than the industry average, we are proud to have a team who is passionate about our clients’ success.

Our Technology

From day one, our founder and CEO Nick Paoliello has been developing technology to increase the efficiency and efficacy of our team. Ten years out, we have a sophisticated software platform driving our entire business, and we have passed the savings and efficiency this platform has generated on to our clients.

We know that any technology investment we can make immediately benefits thousands of customers and makes hundreds of our clients more competitive and efficient, and we are more committed than ever to continuing to invest to maintain our industry leadership in this area.

Nick Paoliello

Co-Founder & CEO

With P4P, I serve as the CTO, and enjoy the magic of taking problems and turning them into solutions. Over the years, we have developed many great modules…

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Tammy Kuirinlahti


The experience I had acquired prior to joining P4P was a great asset: I had created and run a quality control department, then had gone on to QA; I had trained agents and managed client relationships.

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Jason Smith


As a business entrepreneur, my goal has always been to create novel concepts within traditional industries and encourage others to share my vision. P4P is my 5th start-up.

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Katrina Bailey

Account Executive

Prior to joining P4P as Account Executive, I spent 10 years with an internet marketing company specializing in lead generation.

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Debby Reid

Director Client Relations

I grew up in Prince Edward Island, on Canada’s east coast, and recently my husband and I moved back there; locals refer to Prince Edward Island as a “small island sandbar.”

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