Welcome to our blog

  • A Simple Template For Running Marketing Experiments

  • 2020-08-03

The next step is to make a list of potential new marketing channels to experiment with. These may include new or growing paid lead sources like MyMovingReviews or HomeAdvisor, established lead sources you haven’t tried in a while like Moving.com or Equate Media, or other performance-based programs like P4P’s Premium Program. In this article, we will […]


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  • 9 Ways to Grow Your Business with Virtual Survey

  • 2020-08-03

Have you heard about “video survey” or “virtual survey” in the moving industry but not sure where to start? About 18 months ago, P4P Marketing launched our Virtual In-Home Survey program. With the experience of performing over 10,000 surveys, we’ve learned a few things about how our clients are using this new technology to streamline or grow their moving […]


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  • How To Get the Most Out of P4P This Off-Season

  • 2020-08-03

Now that the summer has passed, household goods volume has slowed across the industry and movers are looking for every advantage to continue to bring in as much business as possible. Whether you use P4P for contact center services, video survey, or to simply get more leads, P4P allows you to select very specific criteria for which moves […]


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  • Budgets shifting from PPC spending back towards paid leads

  • 2020-08-03

The last few years we saw movers investing significant amounts of their marketing budgets in better websites, content, and PPC marketing (such as Adwords) to drive traffic to these sites. In 2017, as search is becoming more and more saturated, we saw more movers come back to us to start or restart 3rd party lead […]


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  • Mover Metrics: Marketing Cost Per Booked Move

  • 2020-08-03

Efficient organizations meticulously measure and monitor their marketing metrics, and moving marketers know them off the top of their head. Movers that don’t know these metrics can be wasteful with their spending and miss out on opportunities. At P4P, we work with hundreds of moving companies to help them optimize their marketing channels and streamline […]


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  • Announcing P4P Lead Exchange with MyMovingReviews

  • 2020-08-03

P4P is excited to announce a new integration with a growing lead provider, MyMovingReviews.com. This program will take advantage of P4P’s Lead Exchange technology which allows leads to be filtered across over 15 different criteria such as weight, zip code, move date, time of day, etc. The integration allows for movers to only purchase leads that […]


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  • Lead Aggregation is Not For Everyone

  • 2020-08-03

Many people consider the terms “lead aggregator” and “lead generator” to be interchangeable, but the fact is, they are not: a lead aggregator’s job is to purchase leads that have already been generated, and classify them into categories in order to resell to appropriate businesses. A lead generator’s job is to employ the marketing techniques necessary to generate leads, […]


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  • Keep Summer Going

  • 2020-08-03

It has been said that anyone in the moving industry will make money in the Summer and have to survive the Winter, but Spring and Fall is when you find out who knows what they’re doing. Well, the customers who are moving this Fall are starting to reach out to movers! Even though you may […]


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