• How To Get the Most Out of P4P This Off-Season

  • 2020-08-03

Now that the summer has passed, household goods volume has slowed across the industry and movers are looking for every advantage to continue to bring in as much business as possible. Whether you use P4P for contact center services, video survey, or to simply get more leads, P4P allows you to select very specific criteria for which moves […]


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  • Mover Metrics: Marketing Cost Per Booked Move

  • 2020-08-03

Efficient organizations meticulously measure and monitor their marketing metrics, and moving marketers know them off the top of their head. Movers that don’t know these metrics can be wasteful with their spending and miss out on opportunities. At P4P, we work with hundreds of moving companies to help them optimize their marketing channels and streamline […]


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  • Lead Aggregation is Not For Everyone

  • 2020-08-03

Many people consider the terms “lead aggregator” and “lead generator” to be interchangeable, but the fact is, they are not: a lead aggregator’s job is to purchase leads that have already been generated, and classify them into categories in order to resell to appropriate businesses. A lead generator’s job is to employ the marketing techniques necessary to generate leads, […]


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  • How and Why Movers Should Run Marketing Experiments

  • 2020-08-03

Consumer marketing is a fickle beast. Almost by definition, it is impossible to know how successful a particular marketing channel is without trying it for yourself. As soon as it is widely known that a marketing channel works, more people start competing for fewer leads there and the channel becomes less effective. The only solution […]


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  • Contact Center Best Practices

  • 2020-08-03

As we reach Labor Day and Summer busy season transitions to a steady Fall, the business owners we work with are reflecting on how Summer went, and what we can improve for the upcoming off-season and next Summer. For the past 4 months, P4P has fielded thousands of calls every day from customers on behalf […]


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  • Lead Aggregation is Not For Everyone

  • 2016-01-05

Many people consider the terms “lead aggregator” and “lead generator” to be interchangeable, but the fact is, they are not: a lead aggregator’s job is to purchase leads that have already been generated, and classify them into categories in order to resell to appropriate businesses. A lead generator’s job is to employ the marketing techniques […]


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