• A Simple Template For Running Marketing Experiments

  • 2020-08-03

The next step is to make a list of potential new marketing channels to experiment with. These may include new or growing paid lead sources like MyMovingReviews or HomeAdvisor, established lead sources you haven’t tried in a while like Moving.com or Equate Media, or other performance-based programs like P4P’s Premium Program. In this article, we will […]


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  • Budgets shifting from PPC spending back towards paid leads

  • 2020-08-03

The last few years we saw movers investing significant amounts of their marketing budgets in better websites, content, and PPC marketing (such as Adwords) to drive traffic to these sites. In 2017, as search is becoming more and more saturated, we saw more movers come back to us to start or restart 3rd party lead […]


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  • Mover Metrics: Marketing Cost Per Booked Move

  • 2020-08-03

Efficient organizations meticulously measure and monitor their marketing metrics, and moving marketers know them off the top of their head. Movers that don’t know these metrics can be wasteful with their spending and miss out on opportunities. At P4P, we work with hundreds of moving companies to help them optimize their marketing channels and streamline […]


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  • Lead Aggregation is Not For Everyone

  • 2020-08-03

Many people consider the terms “lead aggregator” and “lead generator” to be interchangeable, but the fact is, they are not: a lead aggregator’s job is to purchase leads that have already been generated, and classify them into categories in order to resell to appropriate businesses. A lead generator’s job is to employ the marketing techniques necessary to generate leads, […]


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  • Keep Summer Going

  • 2020-08-03

It has been said that anyone in the moving industry will make money in the Summer and have to survive the Winter, but Spring and Fall is when you find out who knows what they’re doing. Well, the customers who are moving this Fall are starting to reach out to movers! Even though you may […]


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  • Timing is Everything

  • 2020-08-03

June is a glorious time in the moving industry. If you’ve properly prepared, both your sales and operations teams should be completely swamped right now. If so, congratulations! However, it is important to keep in mind that very soon, your sales team will start to loosen up a bit. This usually happens sometime around the […]


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  • A Simple Template For Running Marketing Experiments

  • 2020-08-03

Earlier this year, we talked about How and Why Movers Should Run Marketing Experiments. From that article, we wrote: The next step is to make a list of potential new marketing channels to experiment with. These may include new or growing paid lead sources like MyMovingReviews or HomeAdvisor, established lead sources you haven’t tried in a […]


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  • National Accounts

  • 2020-08-03

For 12 years P4P has been the go-to solution for companies looking to simplify the experience for customers who are looking for help with moving. Our incredibly fast connect time, extended hours, knowledgeable and professional staff, gives customers confidence in our clients ability to service their move. Today, we bring that same experience to your […]


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  • How and Why Movers Should Run Marketing Experiments

  • 2020-08-03

Consumer marketing is a fickle beast. Almost by definition, it is impossible to know how successful a particular marketing channel is without trying it for yourself. As soon as it is widely known that a marketing channel works, more people start competing for fewer leads there and the channel becomes less effective. The only solution […]


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  • 4 Moving Industry Trends in 2017

  • 2017-12-31

Budgets shifting from PPC spending back towards paid leads The last few years we saw movers investing significant amounts of their marketing budgets in better websites, content, and PPC marketing (such as Adwords) to drive traffic to these sites. In 2017, as search is becoming more and more saturated, we saw more movers come back […]


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