• A Simple Template For Running Marketing Experiments

  • 2020-08-03

The next step is to make a list of potential new marketing channels to experiment with. These may include new or growing paid lead sources like MyMovingReviews or HomeAdvisor, established lead sources you haven’t tried in a while like Moving.com or Equate Media, or other performance-based programs like P4P’s Premium Program. In this article, we will […]


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  • 9 Ways to Grow Your Business with Virtual Survey

  • 2020-08-03

Have you heard about “video survey” or “virtual survey” in the moving industry but not sure where to start? About 18 months ago, P4P Marketing launched our Virtual In-Home Survey program. With the experience of performing over 10,000 surveys, we’ve learned a few things about how our clients are using this new technology to streamline or grow their moving […]


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  • How To Get the Most Out of P4P This Off-Season

  • 2020-08-03

Now that the summer has passed, household goods volume has slowed across the industry and movers are looking for every advantage to continue to bring in as much business as possible. Whether you use P4P for contact center services, video survey, or to simply get more leads, P4P allows you to select very specific criteria for which moves […]


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  • Mover Metrics: Marketing Cost Per Booked Move

  • 2020-08-03

Efficient organizations meticulously measure and monitor their marketing metrics, and moving marketers know them off the top of their head. Movers that don’t know these metrics can be wasteful with their spending and miss out on opportunities. At P4P, we work with hundreds of moving companies to help them optimize their marketing channels and streamline […]


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  • Keep Summer Going

  • 2020-08-03

It has been said that anyone in the moving industry will make money in the Summer and have to survive the Winter, but Spring and Fall is when you find out who knows what they’re doing. Well, the customers who are moving this Fall are starting to reach out to movers! Even though you may […]


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  • Timing is Everything

  • 2020-08-03

June is a glorious time in the moving industry. If you’ve properly prepared, both your sales and operations teams should be completely swamped right now. If so, congratulations! However, it is important to keep in mind that very soon, your sales team will start to loosen up a bit. This usually happens sometime around the […]


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  • A Simple Template For Running Marketing Experiments

  • 2020-08-03

Earlier this year, we talked about How and Why Movers Should Run Marketing Experiments. From that article, we wrote: The next step is to make a list of potential new marketing channels to experiment with. These may include new or growing paid lead sources like MyMovingReviews or HomeAdvisor, established lead sources you haven’t tried in a […]


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  • National Accounts

  • 2020-08-03

For 12 years P4P has been the go-to solution for companies looking to simplify the experience for customers who are looking for help with moving. Our incredibly fast connect time, extended hours, knowledgeable and professional staff, gives customers confidence in our clients ability to service their move. Today, we bring that same experience to your […]


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  • How and Why Movers Should Run Marketing Experiments

  • 2020-08-03

Consumer marketing is a fickle beast. Almost by definition, it is impossible to know how successful a particular marketing channel is without trying it for yourself. As soon as it is widely known that a marketing channel works, more people start competing for fewer leads there and the channel becomes less effective. The only solution […]


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  • Contact Center Best Practices

  • 2020-08-03

As we reach Labor Day and Summer busy season transitions to a steady Fall, the business owners we work with are reflecting on how Summer went, and what we can improve for the upcoming off-season and next Summer. For the past 4 months, P4P has fielded thousands of calls every day from customers on behalf […]


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