• Mover Metrics: Marketing Cost Per Booked Move

  • 2020-08-03

Efficient organizations meticulously measure and monitor their marketing metrics, and moving marketers know them off the top of their head. Movers that don’t know these metrics can be wasteful with their spending and miss out on opportunities. At P4P, we work with hundreds of moving companies to help them optimize their marketing channels and streamline […]


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  • Announcing P4P Lead Exchange with MyMovingReviews

  • 2020-08-03

P4P is excited to announce a new integration with a growing lead provider, MyMovingReviews.com. This program will take advantage of P4P’s Lead Exchange technology which allows leads to be filtered across over 15 different criteria such as weight, zip code, move date, time of day, etc. The integration allows for movers to only purchase leads that […]


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  • Lead Aggregation is Not For Everyone

  • 2020-08-03

Many people consider the terms “lead aggregator” and “lead generator” to be interchangeable, but the fact is, they are not: a lead aggregator’s job is to purchase leads that have already been generated, and classify them into categories in order to resell to appropriate businesses. A lead generator’s job is to employ the marketing techniques necessary to generate leads, […]


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  • Keep Summer Going

  • 2020-08-03

It has been said that anyone in the moving industry will make money in the Summer and have to survive the Winter, but Spring and Fall is when you find out who knows what they’re doing. Well, the customers who are moving this Fall are starting to reach out to movers! Even though you may […]


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  • How and Why Movers Should Run Marketing Experiments

  • 2020-08-03

Consumer marketing is a fickle beast. Almost by definition, it is impossible to know how successful a particular marketing channel is without trying it for yourself. As soon as it is widely known that a marketing channel works, more people start competing for fewer leads there and the channel becomes less effective. The only solution […]


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  • Lead Aggregation is Not For Everyone

  • 2016-01-05

Many people consider the terms “lead aggregator” and “lead generator” to be interchangeable, but the fact is, they are not: a lead aggregator’s job is to purchase leads that have already been generated, and classify them into categories in order to resell to appropriate businesses. A lead generator’s job is to employ the marketing techniques […]


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