P4P Marketing

It is with the utmost sadness that I must announce that Jason Smith, my co-founder and our CEO, passed away unexpectedly this past weekend. He is survived by his wife Kathy, as well as their three children Monica, Carter, and Hannah. Jason and I have worked together for over 17 years, and we co-founded P4P […]

Many people consider the terms “lead aggregator” and “lead generator” to be interchangeable, but the fact is, they are not: a lead aggregator’s job is to purchase leads that have already been generated, and classify them into categories in order to resell to appropriate businesses. A lead generator’s job is to employ the marketing techniques […]