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  • P4P CEO Jason Smith Passes, Succeeded by Co-founder Nick Paoliello

  • 2017-06-23

It is with the utmost sadness that I must announce that Jason Smith, my co-founder and our CEO, passed away unexpectedly this past weekend. He is survived by his wife Kathy, as well as their three children Monica, Carter, and Hannah. Jason and I have worked together for over 17 years, and we co-founded P4P […]

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  • Lead Aggregation is Not For Everyone

  • 2016-01-05

Many people consider the terms “lead aggregator” and “lead generator” to be interchangeable, but the fact is, they are not: a lead aggregator’s job is to purchase leads that have already been generated, and classify them into categories in order to resell to appropriate businesses. A lead generator’s job is to employ the marketing techniques […]

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